David is a leading entrepreneurial and innovative marketing consultant to local businesses and media.
Through his various capacities over the past 25 years in New Zealand, Australia and Europe, David is renowned for his ability to quickly identify sales and marketing opportunities and add tangible value to local businesses.
The sharp point of his expertise is branding and positioning, through offline and online platforms. With everything he does, the ultimate objective is to generate significant, sustainable results for advertisers.
Hailing from one of the most competitive media markets in the world, David completely understands that local business owners aren’t interested in ‘what you do’, only the outcomes they want to achieve. Getting focused on that, is how we bring value.
David understands the mechanics of optimising local businesses, through development of people, systems and effective marketing. He becomes an ally to clients, driving for the same target they’re driving for.
My family was in local retail for 15 years. So, I know how these business owners think and act. I also know what it takes to increase revenues 8X through sales and marketing, because we did exactly that!
What I love about Inspire Marketing is that we have the combined knowledge to help grow local businesses in so many ways. We have the speed, agility and flexibility to find a solution to almost any marketing challenge.
If I could wave a magic wand I would get local businesses to change their mindset in relation to marketing. Yes, it’s getting increasingly complicated, but there have never been so many opportunities to attract attention and stand out from the crowd. You need to be ambitious, proactive, and prepared to invest.
One of the key things for me is implementation – getting a lot of things done is critical to the success of any business.
I am a sponge. I’m consistently tuned into the world-class thought-leaders in my field. I’m also fortunate to have several outstanding mentors.
When I’m not working, family time and cycling are important to me. I’m a Man Utd fan and love watching live, world-class sport when the opportunity arises.
My hidden talent? I sing a Karaoke version of Duran Duran’s 'Rio' that has to be heard to be believed!